Sorry for the wait on this set, but I took a lot of pictures of the Baby, the Stars Shine Bright. The San Francisco Baby store is the first in the US and only one of two retail locations outside of Japan.

BtSSB was packed on the opening day of Viz’s New People center. Excited lolitas filled the store clutching jumper-skirts and accessories–it was quite a sight! For those who couldn’t make the grand opening, here’s the scene just after the first wave of shoppers were allowed in…

The calm before the storm... Notice the lucky packs inside that Alice and the Pirates chest. That chest doesn't stay full for long!

Hit the jump for 20 more photos.

Entrance displays, one for BtSSB...

...and one for AatP

Accessories!

We're heading into the Alice and the Pirates section now...

Jocelyn and Nicole, who I met and photographed earlier that morning. Aren't we all drawn to plaid and AatP?

This is the line for the register, folks!

Sarah has found what she came for--Circus print! Sayuri is keeping her company.

Looks like some successful shopping has been done!

Many are still waiting to pay.

Let me take you down JSK Alley...

Well, we did warn you. Gotta be quick to get a lucky pack!

Hope you enjoyed the photo tour, and hope lots of you get a chance to visit the SF Baby store–it’s definitely worth stopping by!

posted by Lydia
Tags: accessories, baby the stars shine bright, btssb, Events, japanese brands, jumperskirts, new people, san francisco, sweet lolita, Viz
Filed under: Events, Fashion, Lifestyle, New People news